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Building a Minimum Viable Product (MVP)
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The Lean Startup Methodology for Businesses
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Introductory Guide to Market Research
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Building a Minimum Viable Product (MVP)
Sales & Marketing
FREE
Start learning
Growth With Lean-Agile Mindset
Sales & Marketing
FREE
Start learning
The Lean Startup Methodology for Businesses
Sales & Marketing
FREE
Start learning
Introductory Guide to Market Research
Sales & Marketing
FREE
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Duolingo’s 2026 Strategy: The Road to 100 Million DAUs
TL;DR
Duolingo is targeting 100 million DAUs by 2028. It took the company 13 years to get its first 50 million DAUs.
The new strategy includes more AI features for free users, deeper language courses, and growth of Chess, Math, and Music.
But the strategy sacrifices short-term growth for long-term results, and von Ahn is calling 2026 its investment year without significant results.
It took Duolingo 13 years to get 50 million DAUs. CEO Luis von Ahn wants to double it in three years.
For yea
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